For Sunny Bunny Swim, achieving success has enabled the brand to go on to do even more than required of a grass-to-grace business. Starting out of a garage was the beginning, and years later, the brand is present in 21 countries with hundreds of thousands of customers. Swimwear brands are usually not in the mainstream news, but Sunny Bunny Swim is changing that narrative. The brand is committed to making a big difference in the world through its products and improving the lives of its customers and other people globally.
Sunny Bunny Swim’s first taste of success was a big order that took four consecutive days to fulfill by twenty people. Since then, the brand has grown its capacity despite not having any significant funding. All Sunny Bunny Swim had was the founders’ dream, mission, and support of a few friends. The founders cite persistence as the reason for the company’s success, and its dedication to the customers has paved the way for the big things the brand has achieved.
In the swimwear industry, Sunny Bunny Swim has made its mark as a community-oriented brand passionate about giving back to society. One of the most noteworthy causes the brand embarked on was giving away free bikinis to 143,000 people between April and May 2020. It was a profound move for the company, one that the founders admitted was risky and expensive. It cost the company about $9 million, but that single campaign gave Sunny Bunny Swim significant attention and traffic. More than 25 million people visited the company’s TikTok and Instagram pages, and 4 million people tried to get a free bikini.
That exposure set the tone for the company’s expansion and presence in 21 countries. Part of the plans for 2022 is to take things a notch further by investing in women’s education in the United States and third-world countries. “Women empowerment is key to our mission, and we do not only want to create quality products; we also want to have a confident customer base that can wear them the best ways possible. If it wasn’t for our loving customers, we wouldn’t be able to provide so many people with free products, prizes as well as being able to help fund education around the world in this upcoming year 2022,” the founders say.
Sunny Bunny Swim currently operates strictly online, so it attracts a young audience that is technology, social media, and internet savvy. With a focus on making a difference, the swimwear brand has traveled a long bumpy journey from the time it was established. The company is not so fixated on profit but is invested in the idea of empowering its customers. Sunny Bunny Swim is driving the narrative for clothing and swimwear brands to be instruments of change and impact.
The founders have a five-year goal of taking over the global swimwear market and becoming a globally recognized brand for quality and affordable products, philanthropy, and empowerment.
Learn more about Sunny Bunny Swim on the company’s official website.